by Theo Lieven : Brand Gender: Increasing Brand Equity through Brand Personality

ISBN : #3319602187 | Date : 2017-09-25

Description :

PDF-aef4c | This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity,… Brand Gender: Increasing Brand Equity through Brand Personality

Brand Gender: Increasing Brand Equity through Brand Personality by by Theo Lieven

This Brand Gender: Increasing Brand Equity through Brand Personality book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Brand Gender: Increasing Brand Equity through Brand Personality without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Brand Gender: Increasing Brand Equity through Brand Personality can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Brand Gender: Increasing Brand Equity through Brand Personality having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: Brand Gender: Increasing Brand Equity through Brand Personality PDF